Is SBS a MSM organization?

Just been reading the Public Journalism Network blog site.

One recent entry is ‘Why People of Color Don't Trust the News Media’. For me, this poses the question “Is SBS a MSM org or not?’

It’s an ethnic broadcaster, in that is includes non English language programming etc.

But there are three aspects that scream MSM to me:

1. It does not specialize in a specific language group
2. It’s a federal government ‘business entity’,
3. with big business ads.

What do people think?